Web Bazaar: Blog

Common mistakes which results in accidental spam filtering:

1. Using spammy phrases, like “Click here!” or “Once in a lifetime opportunity!“
2. Going crazy with exclamation points!!!!!!
3. USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL (especially in the subject)
4. Coloring their fonts bright red, or green
5. Coding sloppy HTML (usually from converting a Microsoft Word file to HTML)
6. Creating an HTML email that’s nothing but one big image, with little or no text (since spam filters can’t read images, they assume you’re a spammer that’s trying to trick ‘them).
7. Using the word “Test” in the subject line (agencies run into this all the time, when sending drafts to clients for approval)
8. Sending a test to multiple recipients within the same company (that company’s email firewall can only assume it’s a spam attack)
9. Designing HTML email in Microsoft Word, and exporting the code to HTML (that code is sloppy, and spam filters hate it)

1. Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
2. Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.
3. Keep the links on a given page to a reasonable number.
4. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
5. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
6. Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
7. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
8. Check for broken links and correct HTML.
9. If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

Webbazaar is  a leading Web Development and Digital Marketing Company from Bangalore India. To know more about our services log on to www.webbazaar.com

Call-to-action buttons solicit action from a website visitor. It is commonly a clicking action that may link to a download, signup, or sale.

Call to Action buttons play an important role in your businesses conversions. While every website’s goals are unique, designing your call-to-actions to elicit action through a mix of the following techniques will have a positive impact on your website conversions. So, here come six tips for optimizing the call to action (CTA).

Size: Ideally, your call-to-action button should strike a healthy mix between overcrowding the page and fading into the background. It should be the largest button on the page because the larger the element on the page, the more we understand its importance.

Positioning: Placing the call-to-action button above the fold of the web page, is most effective as this area is the first impression one has of a   business.

Color: Make your call-to-action stand by designing in a contrasting color to the background. This ensures users notice it and increases the likelihood of taking action. Also consider how well the color fits in with your color palette and aim to subdue the color the larger the button gets.

White Space: It is also an important element in giving your call-to-action the attention it deserves. This tactic is effective if your button color is subdued and/or small.   This tactic instantly commands attention because adjacent elements are spaced further apart.

Language: It plays a huge effect on conversion. Strive for simple, clear language that inspires users to take action.

Benefit: We tend to respond quickly when we feel like we can miss out on an opportunity. Incorporate bold, commanding words into your buttons that communicate the benefit.

Webbazaar is  a leading Web Development and Digital Marketing Company from Bangalore India. To know more about our services log on to www.webbazaar.com

To read about A/B testing in Call To Action Design .Please read A/B testing in Call To Action Design on SaltSocial Blog.

By Vinaytosh Mishra

According to a research done by Nielsen group in 2006, readers focus hard at the top left corner, and progressively less to the right and down the page. This means that you’ve got a relatively small piece of your total real-estate to both get your readers hooked on your content and to teach them how to use your site.

1. Visitors start at the top left of the page.
2. Then they scan the top of the site (navigation, subscription, search, etc.)
3. Next they move down, reading the next full row of content… all the way to the sidebar.
4. Last, surfers enter a “scanning pattern” once they hit the bulk of the site content.

Figure 2: Illustration of Eye Movement

Marketing Lessons:

1. If you need to say something, you absolutely must say it at the top.
2. Images and Headlines are only reliable if they are interesting and engaging.
3. Sidebar could be an advertisement, a listing of “related articles”, a Social Media widget, etc.
4. Use Sidebar as a tool for users to find specific content. The obvious example is a search bar, but it would also be a category listing, a tag cloud, a “popular posts” widget, etc.

Example of F-shape Layout:

Figure 3: Home Page of www.alibaba.com

This type of layout is generally useful for the websites in which content spreads vertically.These type of websites are mostly heavy content websites like portals,auction websites,forums,blogs and deal websites.

Webbazaar is a leading Online Marketing and Web Development company from Bangalore,India.For more information please log on to www.webbazaar.com and check our design gallery.

The importance of Social Media presence is increasing day by day.It has become a point of parity now.Customers ask for FB,LinkedIN and Twitter account of vendor to have a crowd review before finalizing the contract.Social Media presence of job applicants also plays a role in selection or rejection of his/her candidature.Here comes tips on managing social networks:

1. Invest time and effort to grow that specific channel. The trick, however, will be trying to maintain a quality network as your community scales.

2. Post more of the targeted content that’s working. If you notice people are specifically really enjoying blog posts, webinars, or something else — keep offering it! How can you tell what content’s working? Monitor comments, likes, shares, and clicks.

3. Find more opportunities to post relevant CTAs. Can you sprinkle more lead generation opportunities throughout your social media updates? It’s quite a balancing act, but a solid mix of calls-to-action (CTAs) and other content is healthy.

4. Don’t take success for granted – keep learning. It’s easy to get comfortable when something is going well. Remember, there are always opportunities to improve. Keep testing, analyzing your data, and increasing results!
Webbazaar is a leading digital marketing company from bangalore .To know more about us please log on to www.webbazaar.com.

While Google sandbox is not something you can control, there are certain steps you can take in order to make the sandbox effect less destructive for your new site. As with many aspects of SEO, there are ethical and unethical tips and tricks and unethical tricks can get you additional penalties or a complete ban from Google, so think twice before resorting to them. The unethical approaches will not be discussed in this article because they don comply with our policy.

Before we delve into more detail about particular techniques to minimize sandbox damage, it is necessary to clarify the general rule: you cannot fight the sandbox. The only thing you can do is to adapt to it and patiently wait for time to pass. Any attempts to fool Google – starting from writing melodramatic letters to Google, to using “sandbox tools” to bypass the filter – can only make your situation worse. There are many initiatives you can take, while in the sandbox, for as example:

• Actively gather content and good links – as time passes by, relevant and fresh content and good links will take you to the top. When getting links, have in mind that they need to be from trusted sources – like DMOZ, CNN, Fortune 500 sites, or other reputable places. Also, links from .edu, .gov, and .mil domains might help because these domains are usually exempt from the sandbox filter. Don’t get 500 links a month – this will kill your site! Instead, build links slowly and steadily.
• Plan ahead– contrary to the general practice of launching a site when it is absolutely complete, launch a couple of pages, when you have them. This will start the clock and time will be running parallel to your site development efforts.
• Buy old or expired domains – the sandbox effect is more serious for new sites on new domains, so if you buy old or expired domains and launch your new site there, you’ll experience less problems.
• Host on a well- established host – another solution is to host your new site on a subdomain of a well-established host (however, free hosts are generally not a good idea in terms of SEO ranking). The sandbox effect is not so severe for new subdomains (unless the domain itself is blacklisted). You can also host the main site on a subdomain and on a separate domain host just some contents, linked with the main site. You can also use redirects from the subdomained site to the new one, although the effect of this practice is also questionable because it can also be viewed as an attempt to fool Google.
• Concentrate on less popular keywords – the fact that your site is sandboxed does not mean that it is not indexed by Google at all. On the contrary, you could be able to top the search results from the very beginning! Looking like a contradiction with the rest of the article? Not at all! You could top the results for less popular keywords – sure, it is better than nothing. And while you wait to get to the top for the most lucrative keywords, you can discover that even less popular keywords are enough to keep the ball rolling, so you may want to make some optimization for them.
• Rely more on non-Google ways to increase traffic – it is often reminded that Google is not the only search engine or marketing tool out there. So if you plan your SEO efforts to include other search engines, which either have no sandbox at all or the period of stay there is relatively short, this will also minimize the damages of the sandbox effect.

Webbazaar is leading online marketing and web development company from Bangalore.For more information please log on to www.webbazaar.com

1.He/she Sets & Adheres to Deadlines
2.Is goal oriented in his approach
3.Relies on Multiple Resources like blogs,Magazine,research publication etc 4.Pays attention to details of content like readability and information content.
5.Never Runs Out of Content Ideas

6.Thinks Like an Educator and doesn’t assume that audiance in qualified 7.Balances Quality and Quantity
8.Keeps Customer Personas in Mind
9.Thinks Like a Publisher and reuse the content
10.Uses Data and analytics to Measure & Improve Content

By Vinaytosh Mishra

1. Don’t forget to include internal links with relevant phrases.
2. Insert calls-to-action in your blog post
3. Optimize your title .It can do wonder for you.
4. Ensure you’re using header tags within the content. Font should neither be too large or small .Same ways use dark text color on dark background and vice-versa.
5. Insert research and data points.
6. Add tweet links to interesting data, Include social sharing/subscription buttons.
7. Don’t forget to tag your posts.
8. Categorize and archive content by topic, not date.
9. Proof for grammar, spelling, and wordiness.
10. Insert optimized images. You can use MS Picture Manager to re-size the image for web publishing.

Webbazaar is a leading CMS ( Content Management System)Company from Bangalore. It also provides Digital Marketing Services like SEM,SEO etc.To know more about us please log on to www.webbazaar.com

By Vinaytosh Mishra

B2B Marketing has always been about networking. In recent years means of networking has changed significantly. During slow downs firms must test new strategies and tactics to improve marketing effectiveness and reduce the cost. Businesses need to maintain agility and adapt to an evolving marketplace, but cannot sacrifice tried-and-true tactics that have driven their lead generation programs for years.

Recent studies by firms like Marketing Sherpa indicate that marketers are investing in tried-and-true tactics such as trade shows, website marketing and email, and are allocating the greatest slices of their budgets to these tactics.

Trade shows have claimed the greatest percentage of marketing budget allocation in year 2011, with its greatest supporters being large organizations. On average, organizations of this size invest a third of the marketing budget to trade shows.

As the use of tablets, e-readers and smart phones increase, and more print publications add online services to readership, organizations in the media or publishing sector are prioritizing websites with the greatest average budget allocation of 22%. The B2B Portals like Alibaba.com, NetworkToday.com, and IndiaMART etc are increasingly becoming the starting point of information search in case of B2B marketers. There are many other B2B Communities portals which are operated by community as non profit organization but they most lack the cohesiveness provided by B2B portals operated by companies.

Some people prefer working early in morning while some like burning mid night oil. When are you the most productive during the day? Instead of trying to swim against tide try to flow freely with time .Getting into a verbal argument with clock is certainly not a good idea.

I personally hate driving and consider myself more than a driver (no offense to auto geeks).And spend time during travel in thinking about the posts and planning other things. I note down the points on gazettes or simply on a piece of paper. This exercise saves a lot of time of mine.

I make it a priority to get the articles completed before going to bed. Prioritizing tasks is an absolute must.

Prioritizing SEO Tasks:

Now that we have identified our most productive time during the day the next step is to prioritize our tasks. First create a list of everything that needs to be completed; you can do this on a daily basis or on a weekly basis. What tasks need to be completed and what amount of time and effort will be needed in order to satisfy the requirements? After prioritizing each task you need to fit it into your schedule.

Webbazaar is leading SEO/Web Development Company from Bangalore.To know more log on to www.webbazaar.com