Email Marketing Still Very Much Relevant!

Among the noise of various communication tools, we often forget about tried and tested method of direct communication. Recent studies have shown that email marketing is still very much in practice and people opt for it at time of sending important document and messages. According to a research done by BCG, 95% of internet user in India use email frequently and the rate is higher than any other country in world.

Figure:Percentage of Population using the Medium (NA means Not Available)

But we should go for Email marketing with caution .There is a saying you reap what you sow.The email marketing is database driven and we should put considerable effort in that exercise. The communication should be targeted and benefits should be clear and aloud.

Webbazaar has developed a Email Marketing tool to send and maintain email or SMS campaigns to a large audience or contact base. It is a simple to use tool packed with advance features such as report tracking, database maintenance etc. that can help you to promote, advertise or simply stay connected to your target audience.

For more information about tool please check: